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In a business, indonesia trademark registration or business brand is one of the special keys in changing business. Therefore, brands should be easy to remember. If the Indonesian trademark is easy to remember, it will definitely make it easier for citizens to find the products they need. Therefore this will increase marketing. Here are 10 guidelines for making the brand more recognizable that you want to be able to increase profits and benefits.
indonesia trademark registration should be easy to convey. This is important, especially for unlimited / segmented products. With a variety of customers, it must be admitted that not all customers have the same level of knowledge or teaching. To a brand that is easily read by all members of the population Some guidelines that can be worked out using words or meanings that are usually conveyed by residents every day, such as 'fresh', 'advanced', 'rabbit', 'rose', and the like. Or you can also use the brand using the regional language equivalent to the product to be offered.
Brands should be easy to remember, except to make it easy to read, the selection of brands must be easy to remember. Don't be hard to read or remember. If the brand has been remembered, it will automatically be said if we are asked for the brand, one of which is mineral water, for example. But it takes time for a product to be remembered by the wider community.
Brands should be easy to recognize. The brand should be compared to such a product. So so that the product is easily recognized, use definite letter or word writing, definite formations or formations, a combination of definite and same images, and the right and bright color selection.
Brands should be made eye-catching. An attractive design not only makes it easy for a product to be recognized, but can create a good image for the product. An attractive design will make the product stand out more than other similar products, so that the strength to be seen and decided by the customer is even greater.
The brand should visualize the benefits of the product. As an example of using the words 'fresh', 'warm', 'smart', are options. Although there is no mistaking the brand or product name, use another brand or word.
The brand must be able to show the company's image. One of them is the use of a business name or business brand to show if the product is good, in a decidedable sense, worthy of purchase and fit for eating. Therefore, the brand or business name that is decided upon must be able to describe it. For example, mineral water products, the brand used must be able to show the customer if the company through its products really prioritizes health (hygiene).